Our Story

Thomas Bell founded a wholesale grocery firm near the Tyne quays and railway station in Newcastle in the 1880s. Among his top-selling brands were 'Bells Royal' baking powder and a self raising flour. Following the death of Edward VII, it became illegal to use the Royal name. As a result, Bell decided to take the first couple of letters from the each of the two words of the brand name and turn them into the more catchy sounding 'Be-Ro'.
Raising expectations

In the early 1920s, the most commonly used type of flour was plain flour. Self-raising flour was more expensive and considered a novelty - consumers bought plain flour direct from the miller and self-raising flour was only sold into independent grocers.

In a bid to make self-raising flour more popular among the general public, the company staged a series of exhibitions in the early 1920s where freshly baked scones, pastries and cakes were sold for a shilling to visitors. These were so popular that people demanded to have copies of the recipes so that they could bake the dishes at home.

Benevolent Be-Ro

As a result, a free recipe book was produced and handed out at the exhibitions as well as door to door. The Be-Ro  cookbook contained recipes to feed hungry families on a very low budget.

They soon became an essential part of a young woman's education in running a home and feeding a family. Consequently, the recipe books achieved their objective of making Be-Ro the best known flour in the North.

Buy the  Be-Ro  Recipe Book

First published in 1923, and now in its 41st edition, the "Be-Ro" recipe book is arguably one of the best-selling cookery books ever, with more than thirty eight million copies having been sold.

The latest edition is packed with even more inspiring dishes together with a brand new "quick and easy" section which even the novice baker can follow.

Buy Now!

For more details, please  view our Terms and Conditions

Be-Ro Flours

Be-Ro's Flours, available as plain and self-raising, and in a variety of pack sizes, are the ideal flours for all your baking requirements.

Baking basics... and more!

While you're waiting for your new "Be-Ro 41st Edition" recipe book, or if you just want to test your baking skills, we have put together a small selection of recipes, available with our compliments.

You can download them here... 

Our Recipes


Can I order an older edition?
Only the 41st version is available for sale. We do not have stock of older editions. 
Do you ship internationally?
We only fulfil orders to the UK only. 
How can I make an order?
You can order online via our website on be-ro.co.uk

We aren't able to take orders over the phone. 

How do I know my order has gone through?
You will receive a confirmation email shortly after you have placed your order from noreply-pf@adareinternational.com
How does the payment show on my bank statement?
The payment reference will be shown as "SP PF Recipe Books" on your Debit/Credit Card statement.  
How long will it take for my book to arrive?
Please allow 7 days for the book to be dispatched . Once dispatched, express orders will be sent via Royal Mail First Class service and standard delivery service will be sent via Royal Mail second class service.
What is the cost?
Qty Books Cost of book (£) Standard delivery (£) Express delivery (£)
1 5.99 + 2.40 2.70
2 11.98 + 2.70 3.30
17.97-- 59.90 + 3.49  
Can I order by cheque?
We have had to make changes to processes and  no longer have the capability to process cheques. However, the recipe books are still available to purchase online direct from our website. 
Why has the cost changed?
As I am sure you are aware, right now, it's costing significantly more to make and distribute products. We have seen increases in the cost of producing including paper, printing costs, storing and fulfilling the recipe books. 

We do our best to avoid price increases wherever we can and only make changes like this reluctantly. We are proud of all the recipes in the latest book and the high quality baking inspiration they provide so we hope you will continue to enjoy our Be-Ro brand.

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