Thomas Bell founded a wholesale grocery firm near the Tyne quays and railway station in Newcastle in the 1880s. Among his top-selling brands were 'Bells Royal' baking powder and a self raising flour. Following the death of Edward VII, it became illegal to use the Royal name. As a result, Bell decided to take the first couple of letters from the each of the two words of the brand name and turn them into the more catchy sounding 'Be-Ro'.
Raising expectations

In the early 1920s, the most commonly used type of flour was plain flour. Self-raising flour was more expensive and considered a novelty - consumers bought plain flour direct from the miller and self-raising flour was only sold into independent grocers.

In a bid to make self-raising flour more popular among the general public, the company staged a series of exhibitions in the early 1920s where freshly baked scones, pastries and cakes were sold for a shilling to visitors. These were so popular that people demanded to have copies of the recipes so that they could bake the dishes at home.

Benevolent Be-Ro

As a result, a free recipe book was produced and handed out at the exhibitions as well as door to door. The Be-Ro  cookbook contained recipes to feed hungry families on a very low budget.

They soon became an essential part of a young woman's education in running a home and feeding a family. Consequently, the recipe books achieved their objective of making Be-Ro the best known flour in the North.

Buy the  Be-Ro  Recipe Book

First published in 1923, and now in its 41st edition, the "Be-Ro" recipe book is arguably one of the best-selling cookery books ever, with more than thirty eight million copies having been sold.

The latest edition is packed with even more inspiring dishes together with a brand new "quick and easy" section which even the novice baker can follow.

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Be-Ro Flours

Be-Ro's Flours, available as plain and self-raising, and in a variety of pack sizes, are the ideal flours for all your baking requirements.

Proven for over 100 years, Be-Ro flours can be used for traditional baking, all types of pastry, as well as fine cookery recipes, such as sponges, cakes and scones!

Baking basics... and more !

While you're waiting for you new "Be-Ro 41st Edition" recipe book, or if you just want to test your baking skills, we have put together a small selection of recipes, available with our compliments.

You can download them here... 

Our Recipes

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